People often imitate each other, and this is reflected in trends related to fashion and consumer products. I mostly agree with this statement, as human behavior is largely influenced by social trends and the desire to fit in, though individual preferences and cultural influences also play a role.
The widespread popularity of fashion and branded goods often stems from the human desire to belong and be accepted. To elaborate, people imitate celebrities, influencers, or peers to feel connected or appear fashionable. This imitation is even amplified by social media where users are constantly exposed to on-going trends. For example, Labubu, blind box figurine, became viral all over Southeast Asia because LISA (Blackpink) was spotted having one on her bag, after which her fans became suddenly interested in this product just to feel closer to their idol.
The success of marketing strategies also reflects the tendency of people to follow others in their purchasing decisions. Indeed, companies create hype through advertisements, or limited editions, which target the herd mentality to influence consumer behavior. To exemplify this, the release of a new iPhone often creates long lines and global anticipation. While customers, who identify as IPhone users, do not exactly need a new phone, they still want to be early adopters just not to miss out on new products.
In conclusion, while individual choices and cultural preferences do exist, the human tendency to imitate others is a major driving force behind the popularity of fashion and consumer goods. As society becomes more globalized and digital, the influence of social imitation on consumption is likely to grow stronger.
Hướng dẫn chi tiết:
- Introduction (2 sentences):
Paraphrase the question: People often imitate each other, and this is reflected in trends related to fashion and consumer products.
Thesis statement: I mostly agree with this statement, as human behavior is largely influenced by social trends and the desire to fit in, though individual preferences and cultural influences also play a role.
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- People imitate celebrities, influencers, or peers to feel connected or appear fashionable. (bắt chước bạn bè, người nổi tiếng để cảm thấy kết nối, hợp thời trang)
- Social media platforms amplify this imitation by constantly showing trends. (mạng xã hội thổi phồng, khiến người ta bắt chước nhiều hơn do thường xuyên bắt gặp các xu hướng thịnh hành)
Example: Labubu, blind box figurine, became viral because LISA (Blackpink) was spotted having one on her bag. Her fans became suddenly interested in this product just to feel closer to their idol. (Ví dụ về trường hợp fan của Lisa đổ xô mua Labubu vì muốn có cheap moment với idol)
- Body paragraph 1: Social imitation drives popularity
Topic sentence: The widespread popularity of fashion and branded goods often stems from the human desire to belong and be accepted. (sự phổ biến rộng rãi của thời trang thường xuất phát từ nhu cầu được chấp nhận và hòa nhập của con người)
- Body Paragraph 2: Marketing and consumer behaviors
Topic sentence: The success of marketing strategies also reflects the tendency of people to follow others in their purchasing decisions. (sự phổ biến của quần áo cũng do thành công trong việc quảng bá của nhãn hàng)Supporting ideas:
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- Companies create hype through advertisements, limited editions. (tạo ra phấn khích nhờ quảng cáo hay các phiên bản giới hạn kích thích mua hàng)
- Psychological factors like “fear of missing out” (FOMO) or herd mentality influence consumer behavior. (đánh vào tâm lý đám đông, sợ bỏ lỡ của người mua)
- Example: Release of a new iPhone or tech product often creates long lines and global anticipation. While customers, who identify as IPhone users, do not exactly need a new phone, they still want to be early adopters just not to miss out on new products. (Ví dụ về việc các người dùng Iphone đổ xô đi mua Iphone mới ra mắt chỉ vì cảm thấy hype từ quảng cáo chứ không thật sự cần)
- Conclusion
Restate thesis: While individual choices and cultural preferences do exist, the human tendency to imitate others is a major driving force behind the popularity of fashion and consumer goods. (nêu lại luận điểm)
Final thought: As society becomes more globalized and digital, the influence of social imitation on consumption is likely to grow stronger. (đưa ra đánh giá cuối cùng)
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